Lindblad Expeditions
This high-end travel company has been sharing the planet's capitals of wilderness and culture with guests for over 50 years. My writing for this brand reflects the dignity of their heritage while communicating in an open, knowledgeable and inclusive way.
Direct mail
Each year I wrote at least 15 direct mail pieces working with a creative director, our company founder, marketing managers and a design partner.
I wrote weekly emails that went to an internal database, third-party emails that went to rental lists and CRM emails that targeted potential guests based on behavior.
social media
Strategize, plan, write, produce, post, analyze, and optimize all social media content across Facebook, Instagram, Twitter, YouTube, and LinkedIn.