Social Media
Lindblad Expeditions Instagram following has grown at a rate far above industry average thanks to my strategic advertising and relationships with influencers, including some of the world's top photographers who tag Lindblad in their posts.
I've also cultivated a community of Instagrammers—turning guests into brand advocates. I encouraged photo instructors aboard the ships to talk about our hashtag, added signage in the ship lounges, and informed guests about the online Instagram community in their pre-voyage documents.
The target market for Lindblad Expeditions aligns most in social media channels with Facebook users, so it's been the focus of my social media efforts for the brand.
My strategy has been to connect with guests before and during their voyages and make it easy for them to share their photos or engage with our content, enabling us to reach their networks of like-minded friends in an authentic way. I also share inspiring, on-brand content to reach prospective guests who discover us on Facebook, and I support PR efforts by sharing news stories to boost readership and extend the life of traditional media coverage.
youtube
Every ship in the Lindblad-National Geographic fleet produces one video per week. They are shared with guest aboard the ships and I ensure the top videos are featured on YouTube for use in sales and marketing.