For a year and a half I worked in house at The New York Times in as an email producer, building emails in html, trafficking ads, and then monitoring and compiling reports on successes.
I also wrote a small piece about the day I'd moved to New York eight years earlier.
Over the year and a half I worked in house at outdoor gear retailer Backcountry.com we moved from a 30,000sq ft warehouse to a 200,000sq ft warehouse to an 800,000sq ft warehouse.
The company scaled so quickly that we passed REI.com as the world's largest online gear retailer and more than double our growth every six months. We were busy.
With all that growth came thousands of new products, and I excelled at writing product descriptions that drove sales, conveyed brand messages, and targeted niche audiences across several Backcountry brands.
In addition I wrote weekly marketing emails, AdWords campaigns, and direct mail brochures.
How do you differentiate a daily deal email from all the others pouring into your client's inboxes? Make it hilarious — and give subscribers a compelling reason to open it every day.
For seven years I wrote subject lines and humorous daily anecdote for SteepandCheap.com's product marketing email that drove open rates, retention, and click-through.
Starting from scratch, I built a following of over 300,000 daily readers.
Ad concept collaboration with Russell Lord of OptionL. So What? campaign.
