COLEMAN

Coleman is a heritage brand and entry point for many campers in the U.S. Along with a design partner, I led a Coleman rebrand crafting a new look and tone of voice for this legacy brand that honored its past while embracing modernity. The brand’s goals were to create an easier, more welcoming entry point to outdoor adventure for all.

Simultaneously we also launched Coleman with new a direct-to-consumer website (Coleman.com) that represented the best of the brand and delivered a seamless consumer experience.