naming

I’ve named brands, products, events, ships, apps, travel itineraries, kids, dogs….well, you get the idea. I’ve led teams of writers in creating names for brand families, and I’ve worked independently as a last-minute freelancer compiling a list of ideas just before a big pitch. Many times, I’ve presented names and their rationales to C-level teams.

Naming projects are among my favorite tasks as a copywriter, and I’d be happy to share my approach with you.